those gentlemen to michelle obama and michael bloomberg shining a light on childhood obesity and an added benefit of having famous voices attached to the cause helped shine the light on it anymore? >> i think the jury's out and we have famous faces in the film and coming out soon and we hope it brings people to the theater and if that's what it takes, great. famous people and celebrities, great chefs in the nation working really hard on this issue. but they've been working to get people to increase the charitable response and the truth is that charity, even increasing it by tenfold could not take on the problem and fix it. if we're feeding people, they're still hungry the next day and the next day until we look at the system and how it's broken and fix that. >> if there's one thing that people could really take away from that film, if there's one thing to impress upon the country out of this film, what would it be? >> i would say if there's one thing to take away is citizen activism works. we saw the results of what happened in the late 1960s, in particular around this issue.